Information for the Media


Farm Sanctuary Activist Member Colleen Patrick-Goudreau will be spending her Thanksgiving providing "food for thought". Colleen submitted her editorial piece to KQED (San Francisco's NPR station) and it was accepted for the station's "Perspectives" show . Thank you Colleen for teaching millions of people that turkeys are friends, not food.

The Thanksgiving holiday is a great opportunity to teach people about the animal cruelty, human health hazards and environmental destruction associated with turkey production and factory farming — and the humane and healthy alternatives to the traditional Thanksgiving dinner. Farm Sanctuary can provide you with free literature and activist assistance for your compassionate Thanksgiving holiday efforts. Please call 607-583-2225 ext. 229 or email: activist@farmsanctuary.org for information and resources, or click here to join Farm Sanctuary's Activist Network.

LETTERS FOR TURKEYS
Media outreach is one of the most effective ways to spread a message far and wide, and letters to the editor are a perfect opportunity to send a compassionate Thanksgiving message. Timely, unique and well-written letters have a good chance for publication—the media is always looking for “turkey news and stories” around the Thanksgiving holiday. The topic can be anything from turkey industry facts, to alternative Thanksgiving foods and recipes, to a Turkey adoption story. Nearly every newspaper has a “Letters to the Editor” section—call your local newspaper(s) and ask to speak with the person who handles “Letters to the Editor.” The paper will provide you with the information you need, such as word limit, deadline dates for submission, etc.

Click here for more tips on writing letters to the editor.
Click here for a sample Thanksgiving letters to the editor.


SPONSOR AN ADVERTISEMENT IN YOUR LOCAL NEWSPAPER
Run an educational ad in your local newspapers to teach people about modern-day turkey production, and encourage people to have a healthy and humane holiday by having a vegetarian Thanksgiving. Farm Sanctuary has camera-ready advertisements that we can send directly to your newspapers. You'll need to:

  • Call your local newspaper's advertising department to discern ad rates and sizes. Ad rates vary enormously depending on the size and circulation of the paper. For example, a 6 x 10 inch ad in the Weekly Calistogan (circulation 6,000) newspaper) costs about $480, while a quarter page ad in the San Francisco Chronicle (circulation 525,000) costs about $10,200.
  • Reserve your ad space at least one month before the date you would like to run the ad. Note: Advertising space must be paid in full before your ad space is confirmed, so be sure to ask when your payment is due.
  • Once you have paid for and confirmed the ad, email or call Farm Sanctuary and give us the contact information for the newspaper. We will contact the newspaper directly and send the correct size camera-ready ad directly to the newspaper.

Click here to review our "Give a turkey something to be thankful for this Thanksgiving!" advertisement.

PSA'S FOR TURKEYS
This holiday season, do your part to help suffering turkeys by getting a Public Service Announcement aired on public access television in your community. Farm Sanctuary has several of PSA's available to be aired on public access, including two new Thanksgiving announcements by Persia White and Corey Feldman, entitled, "Give a Turkey a Reason to be Thankful" and "Save a Turkey."

Click here to preview our new Thanksgiving PSA's online or order a VHS copy from Farm Sanctuary.
Click here for tips on getting PSA's aired in your community.

TABLING FOR TURKEYS
Setting up a literature and display table is an effective outreach tool to teach people about farmed animal abuse and what they can do to stop it. Most people simply don't know how animals used for food production are treated. Recent polls have demonstrated that when people DO learn how farm animals are raised, the overwhelming majority are against it. Every person you reach and teach is one more person who can save hundreds of animals in their lifetime...by going vegetarian. Farm Sanctuary can provide you quantities of FREE literature, posters and other educational materials for your outreach tabling needs.

Click here to review our compassionate Thanksgiving resources.

Click here for tips on effective outreach tabling.


LEAFLETING FOR TURKEYS
Leafleting is a simple way to educate thousands of people on a variety of issues — from the cruelties of turkey production to reasons to go vegetarian. Farm Sanctuary produces many effective and informational leaflets to help activists educate people for the Thanksgiving holiday.

Click here to review the literature available for leafleting.
Click here for tips on effective leafleting.

 

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